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The Need for Certified IT Pros Fuels Growth

Largo,Florida (PRWEB) June 11, 2008

Florida based, Interactive Study Systems, expands and upgrades its’ Careersaver Adaptive IT Training to meet the growing demand of today’s’ professional pursuing IT certifications with its’ no pass/no pay guarentee.

In a world that runs on information technology, the first thing recognized by the IT Professional is that their industry is in a constant state of flux. As a result, they must constantly update their skills to stay current and competitive in today’s job market. Unfortunately these requirements are met with time and budget constraints along with the demands of everyday business. Interactive Study Systems (ISS) – Careersaver is keenly aware of these challenges and has responded by upgrading its operations to improve the services that it provides to the busy IT Professional. These improvements are built on the back of ISS’s existing reputation as the leader in IT Adaptive Learning.

For the past decade, CareerSaver has been developing and providing quality educational material to the IT Professional, renowned for their SkillSaver software, their certification training set the standard for the industry. CareerSaver has consistently placed itself at the forefront of IT training; offering more courses, better and more effective methods of learning, more affordable pricing and the best guarantee for success in the industry. In addition to covering all of the major vendors such as Microsoft, CompTIA, and Cisco and their respective certifications such as MCSE, MCAD, MCP, A+, Net+, Security+, CCNA, CCIE and CCNP, CareerSaver also covers CISSP, CAPM, PMP, CWNA and many other titles.

Company President and founder, Jason Bortz, is pleased with the new structure, “our clients have demanded more …. We have improved customer service, dramatically increased educational content, added new video course ware, improved our audio component and strengthened our relationship with our key publishers, Microsoft, Pearson and Sybex. Additionally we have added more muscle to our No Pass/ No Pay Guarantee. Now in addition to a refund the course materials, we will also reimburse the cost of the certification exam.”

Bortz went on to say, ‘”we hear from customers daily telling us their success stories. And it is there that we find our success….the most important thing is results and we have heard our customers loud and clear.” Mr. Bortz went on to say that the current wave of improvements is only the beginning for the customer and the company. “A quality product, from a reputable company, that serves the needs of the IT Professional at a reasonable price, I think that says it all.”

For more information about Interactive Study Systems and their CareerSaver Software System, visit http://www.CareerSaver.com or call toll free at 1-877-654-2265.

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©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

Big Brand Theory Applied to Small Business Challenges in New Book from Master Marketer, Jim Joseph

Cupertino, CA (PRWEB) March 07, 2012

Today, HappyAbout announces the release of Jim Joseph’s newest book The Experience Effect for Small Business, a follow-up to his award-winning first book released in May 2010. In that groundbreaking edition, The Experience Effect, marketing master Mr. Joseph delivered a critically acclaimed, straightforward volume of marketing advice that showed big business how to build the ultimate brand experience to create consumer loyalty. Now, he takes that big brand theory and applies it to the backbone of the American economy, small business, in The Experience Effect for Small Business.

While it is often said that small business is the key to our economic recovery, many are still suffering in the continued challenging environment. Small businesses simply cannot afford the same resources or access to big brand thinking as the large corporations. Jim believes that there’s no reason a small business can’t perform like a big brand, which makes this new book a timely must-read for small and medium sized businesses.

As Jim says, “It’s the experience that turns an ordinary product into a beloved brand. When all of the marketing elements come together in a cohesive and seamless way that adds value, a loyal customer is born.” Jim calls this “the experience effect.”

Filled with practical advice and real-life examples that will resonate with readers, The Experience Effect For Small Business teaches small business owners how to understand their target audience, conduct effective market research, craft a unique positioning, connect with customers on an emotional level, build efficient touch points, and ultimately build a successful brand. Readers will learn how to replicate the success of big brands with limited budgets and with few resources. Loaded with inspiration, Jim’s book will strike a chord with many small business owners in today’s turbulent economy.

As Jim says on his daily blog at JimJosephExp.com, “Marketing is a spectator sport, so let’s all learn from each other.”

About the Author, Jim Joseph

Jim Joseph is an award winning marketing master who has specialized in building consumer brands and agency businesses across virtually every consumer category. His impressive client list includes blockbusters Kellogg’s, Kraft, Nestle, IKEA, Cadillac, Tylenol, Clean & Clear, and Walmart. As President of North America for Cohn & Wolfe, Jim has the expertise and experience to consistently create seamless brand experiences for his teams and his clients.

Jim is a graduate of Cornell University and has an MBA from Columbia University. Fulfilling a lifelong dream (aside from writing), Jim teaches two courses in marketing at New York University modeled after his books The Experience Effect and The Experience Effect For Small Business. Jim’s first book won a Silver Medal at the 2011 Axiom Business Books Awards. His blog, jimjosephexp.com, has an impressive industry following and received an Honorable Mention for best blog at the 2011 PRNews Digital Awards. A sought-after speaker, Jim is also a regular contributor in trade publications like PRWeek, The Holmes Report, AdWeek, and other industry publications. His Twitter chats @JimJosephExp around pop culture sporting events and award shows have reached near trending status, bringing marketing devotees together to comment on brand experiences.

About Jim’s Agency, Cohn & Wolfe

Cohn & Wolfe is a leading global brand communications agency committed to delivering the unexpected. Our award-winning marketing and digital campaigns supercharge brands through targeted, innovative strategies that captivate and motivate stakeholders. Our agency continues to be recognized for its creative spirit and imaginative mindset, ranking as one of Advertising Age’s “Best Places to Work.” We are decidedly more entrepreneurial and risk-taking that other agencies our size. Our culture nurtures the new, unleashes the unexpected, and celebrates ideas of all stripes. For everything we tackle, we create teams that will best deliver success. We combine social media evangelists with sustainability connoisseurs; corporate experts with consumer innovators. We then create programs that are pitch-perfect, eliciting each brand’s mission and charm.

PUBLISHER: Happy About

TITLE: The Experience Effect for Small Business

SUBTITLE: Big Brand Results with Small Business Resources

AUTHOR: Jim Joseph

DATE OF PUBLICATION: January 2012

PRICE: Hardcover $ 29.95, eBook $ 9.99

ISBN: Hardcover: 978-1-60005-206-4 (1-60005-206-1)

ISBN: eBook: 978-1-60005-209-5 (1-60005-209-6)

LIBRARY OF CONGRESS CONTROL NUMBER: 2011942256

About Happy About®:

Happy About® books educate, entertain, and evoke. We publish books for both individual non-fiction business authors who excel in their field of expertise as well as corporations that want to establish thought leadership and lead generation through a series of books. Corporations interested in exploring publishing a book series should contact the associate publisher, Janae Pierre at janae.pierre@happyabout.info, 408-921-1568. Non-fiction business authors should send an email to Ms. Pierre asking for the “6 questions” or go to this URL: http://happyabout.info/contribute.php. To purchase a copy of this book, visit Amazon.com, HappyAbout.com or other leading online stores.

Press Copies:

A free copy of the book is available to the press upon request. Please email your request to presscopy@happyabout.info.

Press Contacts:

Sharyn Fitzpatrick, @themarcomguru

Phone: 650-814-5835

E-Mail: sharyn.fitzpatrick(at)happyabout(dot)info

Katy Kelley for Cohn & Wolfe

Phone: 212-798-9773

Email: katy.kelley(at)cohnwolfe(dot)com

Please send all interview requests to Katy Kelley at Cohn & Wolfe

Attachments

©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

Cayman Enterprise City, a Technology-based Special Economic Zone, Launches in the Cayman Islands

George Town, Grand Cayman, Cayman Islands (PRWEB) March 07, 2012

Cayman Enterprise City (CEC), the first technology-based Special Economic Zone of its kind in the Caribbean region, is now open for business and welcoming its first clients. The official launch of the SEZ was observed at a celebration attended by His Excellency the Governor of the Cayman Islands Mr. Duncan Taylor, Cayman Islands Premier, the Honorable McKeeva Bush, CEC executives and prominent business and community leaders. In January 2011 the Premier signed a Memorandum of Understanding allowing the CEC Development company exclusive rights to develop and operate a special economic zone, intended to attract internet, technology, commodities and derivatives, media, and biotechnology companies from around the world.

Speaking at the launch event Premier Bush commented on the expedited process that resulted in the timely launch. “It is an incredible accomplishment when we consider how much the elected government, the civil service and Cayman Enterprise City have achieved together in 12 short months to make this project a reality,” he said. The Premier added that the Special Economic Zones Law was passed by the Legislative Assembly in September 2011 and the Special Economic Zone Authority was established shortly after that. The Authority held its first meeting in December and is now licensing the first zone companies.

“The cooperation and pro-business attitude of the Cayman Islands government and the civil service has been outstanding,” noted Cayman Enterprise City CEO Jason Blick. “They truly understand the positive effect the zone will have on Cayman, and their support has been incredible.”

Cayman Enterprise City is expected to develop into the third pillar of the Cayman economy, alongside financial services and tourism, by attracting new technology based industries and global brands into establishing a physical presence in the Cayman Islands. A February Moody’s Investors Service report stated that CEC is an “important and credit positive diversification opportunity for this small island economy.” Around the globe SEZs have consistently boosted local economies, not only through direct foreign investment, but also by creating highly skilled jobs within the zone and generating work outside the zone in support sectors including construction, services and supply services.

The unique concessions offered through Cayman Enterprise City place it in the top 1% of all SEZs in the world and CEC’s guaranteed 10-day, fast-track set up of operations makes it easy for companies to quickly establish an office in Cayman’s tax-neutral jurisdiction. Companies in the zone are exempt from work permits and import duties. Some may be able to cut operational costs in half, and because all transactions are done from Cayman’s tax-neutral jurisdiction, companies are also guaranteed protection of intellectual property. Client businesses of Cayman Enterprise City also enjoy 100% foreign ownership;100% exemption from Income Tax, Corporate Tax and Capital Gains Tax for 50 years.

About Cayman Enterprise City

Cayman Enterprise City is a Special Economic Zone being developed in a state-of-the-art campus of innovative and sustainable architecture in Grand Cayman, designed to complement and respect the local environment. It will include: Cayman Internet & Technology Park, Cayman Biotech Park, Cayman Media Park, Cayman Global Commodities & Derivatives Park, Cayman Outsourcing Park and Cayman International Academic Park. There will be no manufacturing or industrial businesses within the zone. International businesses establishing within the zone will not be permitted to trade in Cayman outside of the zone so they cannot compete with local businesses. For more information call 345-945-3722, e-mail info@caymanenterprisecity.com or visit http://www.caymanenterprisecity.com.

Attachments

©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.