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ROI Measurement Leaders Mainstay and Salire Announce Merger Agreement

San Mateo, Calif. and Redmond, Wash. (PRWEB) December 14, 2011

Mainstay Partners and Salire Partners today announced that the two companies have entered into a definitive merger agreement to create Mainstay Salire, a leading global provider of value-assessment solutions and services. The combined company brings together two industry leaders with more than a decade of experience serving companies in the high technology, healthcare and other industries.

Mainstay Partners, headquartered in San Mateo, California, is a recognized market leader in providing ROI and business assessments, evidence-based marketing programs, and strategic consulting services to clients worldwide. Redmond, Wash.-based Salire Partners is the best-in-class provider of cloud-based analysis tools and business-value consulting services for top global enterprises.

By uniting these capabilities, Mainstay Salire offers a comprehensive set of software and services that drive sales for clients by clearly quantifying and communicating the value of their products and services. Businesses seeking to evaluate new investments in technology can also rely on Mainstay Salire to provide objective cost-benefit assessments and business case development services.

“We are thrilled to be joining forces with Salire,” said Craig LeGrande, co-founder and managing partner of Mainstay Partners. “Salire offers a truly world-class software-as-a-service platform that’s proven to help companies accelerate sales. When we combine that with Mainstay’s leadership in value engineering and evidence-based marketing, we can deliver a significantly more valuable set of solutions for our clients.”

“Mainstay and Salire are a perfect fit,” said Tony Kevin, Salire’s founder and CEO. “We are both passionate about delivering products and services that consistently exceed clients’ expectations and we share a culture that really enjoys pushing the envelope on quality and innovation. I look forward to tapping the synergies this merger will generate and bringing that added value to our clients.”

Top clients of both companies said they welcomed the launch of Mainstay Salire and are looking forward to working with the broader team.

“Mainstay and Salire have been valuable contributors to our sales and marketing efforts for nearly a decade and we look forward to capitalizing on their combined resources and talents,” said Scott Lovett, vice president of Enterprise Architectures, Americas, at Cisco Systems.

“We were excited when we heard that Mainstay and Salire were coming together,” said Scott Sendel, vice president, Global Scalability, at Oracle. “We’ve built a strong and productive partnership with both teams and see the potential for extending our relationship by collaborating in new ways in the future.”

About Mainstay Partners

Founded in 2001, Mainstay Partners is a recognized leader in quantifying and communicating the value that B2B solutions deliver to the enterprise. Mainstay serves as an independent advisor to some of the most admired companies in the world. Visit http://www.mainstaypartners.net.

About Salire Partners

Salire Partners, founded in 2001 and headquartered in Redmond, Wash., provides assessment, analysis, and business value tools that accurately reflect investment return – no matter how complex the deployment and timetables involved. Visit http://www.salire.com.

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Forex Fortunate 5%

” Look at market fluctuations as your friend rather than your enemy; profit from folly rather than participate in it.”    Warren Buffett

Caveat Emptor

The financial markets industry attracts its share of dishonest and devious people, and the Forex sector has its quota of charlatans. Please be mindful of this when assessing brokers, signal services, and the various others who populate the Forex world.

Some people are easily misled, deceived and cheated, especially traders who are inexperienced, unrealistic, and lacking a suitable temperament. Forex blogs and reviewers report various signal scams, including falsification of performance results, sending different signals to the same client base, and various other tricks. We encourage you to beware, and undertake thorough research before signing with any Forex service providers.

Gambler or Trader?
Probably the most serious impediment to profitable Forex trading is an inappropriate attitude. Forex often appeals to inveterate gamblers who seldom resist the urge to place a bet in the forlorn hope of satisfying their “big win” craving. How do we recognise a penchant for gambling? Overtrading with excessive margin is probable a certain indicator.

One of the most astute traders we know was a chronic gambler and is now a wealthy Financier. He has related several times that what eventually made him a profitable Forex trader were the lessons learned to overcome his problem gambling. Those capable of being honest with themselves will recognise any signs of ludomania. If you have a gambling problem please seek professional help, and avoid Forex trading.

Some claim any financial instrument trading is a form of gambling since it involves taking a risk in hope of reward. What is the difference between gambling and professional trading? Professional traders have a highly developed sense of discernment. They employ prudent risk/reward assessment, usually erring on the side of caution, and identify multiple confirmation signals before entering the market; for them each trade is a probable profit making opportunity.

Odds For and Against
The Forex is arguably the most authentic zero sum game on earth. Why do the odds greatly favour those who divide so such of the Forex game spoils? Because they are playing against traders who are hugely disadvantaged by there own attitudes and behaviour. It is a matter of statistical probability. You have a much improved chance when the odds are in your favour, and that may simply mean not being one of the traders with the odds unquestionably against them.

Adept traders enter the market when they have determined the odds strongly favour them, and not merely marginally so. They put their money at risk only when they have a high probability of making a profit.

Losses are certain to occur. Professional traders minimise them by employing loss mitigating management methods and self-discipline.  Gamblers have insufficient control to do this, and are thus eating their own odds, actually betting to lose.

Telling Statistics

It is said 5% of Forex Traders take 95% of the profits. Another noteworthy statistic is the claim that approximately 90% of Self Directed Forex traders lose their opening account balance within 90 days. We hear remarks that such losses are a trader’s tuition fees. Doubtless it may help to teach some valuable lessons, unfortunately most repeat the errors, and their habitual losses predictably become the spoils divided by the fortunate 5%.

These numbers may be somewhat distorted and exaggerated, yet they convey telling facts. An extremely low percentage of Forex traders share an extremely high percentage of the profits, and the preponderance of new Forex trading accounts are soon lost.

The vast majority of Forex traders attempting are totally unqualified to accomplish their profit goals. Perhaps they have thoroughly researched the subject, done several courses, opened trial and active accounts, however, in most instances they remain ill equipped to meet the Forex challenge. They usually lack the capital necessary for a reasonable chance of success, are easily lured by brokers offering extremely high leverage, habitually trade with perilously high margin, and lack the requisite self-control. Accordingly, the odds are comprehensively against them.

The attitude of habitual Forex losers often has a common denominator. They take losses personally, believing the Forex should be subject to their trading decisions; they actually blame losses on the market. Professional traders see the market as their friend, the source of their livelihood.

The Fortunate 5%

The definitive Forex challenge is becoming one of the few taking most of the profits. We know and accept that